市场经理 – Customer Marketing Manager

职位

Absolute Linkers is looking for a Marketing Manager for a US carpet brand,

Work Location: Shanghai Huangpu

 

Position Purpose:

The purpose of this position is to work closely within the North Asia (China, Japan & Korea) Marketing team to develop the Marketing strategy and drive effective executions of the marketing & communications campaigns required to deliver on the commercial growth pillars of the Annual Operating Plan.  This role will also need to ensure that all Marketing activities & communications reflect brand values & positioning, acting as the custodian of our client’s Brand standards.

  • Act as the Brand custodian, ensuring that all internal & external communications are compliant with our client’s current  brand standards, as well as, local Consumer Protection / Advertising / Data Privacy laws
  • Ensure that our client is accurately positioned as a thought leader in Sustainability, Innovation, Performance & High Design, reflecting this in the development of local communications.
  • Liaise with the Global Insights team for the annual brand performance tracker – finalize the scope & questionnaire, review the brand health measures & engage key commercial heads on the analysis & reporting
  • Embark on brand strategy & repositioning projects as required by the business’ AOP priorities.

 

  • In collaboration with local & regional/APAC marketing teams, develop marketing programs that are highly focused and deliver against the Make-Plan Imperatives of the North Asia Annual Operating Plans
  • The development of marketing campaigns should consider an omni-channel approach – implemented across both online (digital / social) & offline (events, trade-shows, print media, print collateral) channels, with precise targeting to reach the right audiences / customers 

 

  • Update and maintain QuickShip product list with inputs & direction from Product Manager – refresh of QuickShip brochures, web-content and other relevant communication materials, as well as, frontline selling tools.
  • Engagement & usage of relevant external / 3rd party leads or list generation sources to identify new prospects for sales conversion, built around defined criteria as agreed upon with the North Asia Sales teams
  • Adapt & implement the Hyper-targeting strategic framework for North Asia to drive new prospects / leads, using clearly defined set of Key target account parameters identified / agreed upon with the sales team.
  • Understand the value proposition / USPs to develop relevant communication & positioning hooks within key segments, as defined by the business priorities – such as Office, Hospitality, Education, Healthcare, Transportation etc.;
  • Development of effective sales collateral & tools to enable our selling organization drive growth in volume / value.
  • Agree budget investment per project/activity with Marketing Director of North Asia
  • Effective management of discretionary marketing funds — monthly tracking, review & reconciliation of budget with Marketing stakeholders and internal stakeholders

职位要求

Essential

  • Tertiary qualifications – Marketing, Communications or a related Business degree
  • Minimum of 8 years working in either a B2B or B2C environment with successful performance track record of driving tangible business results / outcomes
  • Extensive experience in the development and implementation of customer-centric initiatives that drive deep engagement
  • Digitally savvy across all digital & social channels
  • Proven cross-functional collaborator with strong relationship / stakeholder engagement skills
  • People leadership – ability to direct, guide and mentor 1-2 direct reports
  • Must be a confident communicator and presenter — excellent written & oral communication skills in English & Mandarin Chinese
  • Sound knowledge of Microsoft Office
  • Experience using CRM / Salesforce

 

Please send your application to a.li@absolutelinkers.com.

Apply